Slingshot Storytelling LLC

While working at Taylor Community, I was tasked with updating the organization’s website from the ground up. With the support of my boss, Jenifer Hoffman the Director of Marketing Strategy at Taylor, I was tasked redesigning the website from scratch over a seven-month period. Our priority was to elevate the caliber and quality of the content provided, as we have been refining the brand of the organization over the last year and half with a sharper look and feel.

My role in this project included dictating the vision of the website, directing the design and formatting, writing all the content for all web pages, crafting headers for the segments, and selecting the photos for each page. This updated version website was completed and launched in September 2021 and has since significantly increased our click rates by 3.4% and on average viewers spend more than 1.5 minutes on each page, which is above the industry average.

Website Comparison – Old Version v. Newly Designed

Homepage of the former Taylor Community website.
Taylor Laconia information was presented in this format on the former site.
This is how we presented our financial information and annual reports on the old Taylor Community website.
Homepage of the current Taylor Community website.
Current Taylor Laconia information page, which provides information on Independent Living.
This is how we now present our financial information, which is more interactive and visually appealing.
Activities page that was on the former Taylor Community website.
Former dining option webpage – this did not include a menu, as the current one does.
Those who were seeking information about our Memory Care neighborhood would find information on this page.
Activities page of the Taylor Resident site, which is now called the Resident Life page.
This is our current dining option page, which includes a sample menu and a photo gallery.
Our webpage provides information without overwhelming the viewer. We also have incorporated our new facility in this page.

If you would like to view the full website, please click here.

Additionally, if you would like to contact Jenifer Hoffman regarding her experience working with me on the website, please do not hesitate to contact her at jhoffman@taylorcommunity.org.